Bluetooth Introductory

Overview This course will enable you to gain a top-level overview of every element in the Bluetooth technology stack, and understand the benefits and priority of current and future applications. You will gain a multiplicity of strategic insights into the future of ubiquitous communications. You will get real world information on exactly who is doing what, when and why. An interactive lecturing format means that your questions and concerns relating to your particular industry can be expanded and addressed in depth. Duration - 2 Days.

Who will benefit

Sales and product managers from the communications industry, Strategists, product managers and R & D specialists from all manufacturing industries, Financial and market analysts.

Prerequisites

An understanding of telecommunications technologies.

Course Objectives

By the end of the course delegates will be able to describe: • The part that Bluetooth should play in your long term product strategy • Describe the basics of Bluetooth technology and compare it against other wireless protocols • Appreciate the functionalities, products and competencies needed to implement a Bluetooth solution • Learn and use a methodology for forecasting added user value in Bluetooth enabled products • Analyse, compare and investigate the key companies and player positions within the Bluetooth space.

Course Content

Assessing the drivers and benefits of Bluetooth in enterprise LANs and Personal Area Networks. What's wrong with cables? Understanding the Bluetooth concept. Tracking and predicting the evolution of Bluetooth in PCsReviewing usage strategies for Personal Area Networks. Examining and ordering the drivers for Bluetooth viability in the enterprise. Technical issues in implementing Bluetooth peripherals. Evaluating Bluetooth security capabilities. Generating business-critical applications for Bluetooth in the LAN - where do you go from calendar synchronisation? Quantifying and predicting market demand for next-generation consumer and industrial Bluetooth applications and devices. Defining the value points which are necessary for Bluetooth ubiquity. Placing Bluetooth in the wireless online transaction value chain. Assessing the suitability of Bluetooth in harsh, interference-prone, industrial environments. How much will people pay to talk to their fridge? Calculating the likely profitability of Bluetooth-enabled devices in four key industries through analysis of trends, demand and market factors. Healthcare. Automotive. Consumer electronics. White goods and domestic infrastructure. The Bluetooth protocol stack and Special interest group. Introducing and explaining the elements of the Bluetooth protocol stack. RFBasebandPiconets and scatternetsChannel and link. Security and hopping. Interfaces. L2CAP. SDP. Profiles: GAP, SDAP, Serial Port Profile, GOEP Who owns Bluetooth? The role, composition, remit and key members of the Bluetooth Special Interest Group (SIG) How UnPlugFests support interoperability How the 1.0 specification has developed, the impact of specification 2.0 and why you need to know. Assessing the robustness of 1.0. Examining the features and profile support of 2.0. Gauging the potential for backwards compatibility between 2.0 and 1.0. Evaluating the significance and the uptake of Bluetooth in mobile communications First, second and third generation mobile Bluetooth applications: What Bluetooth can do and to what timescales How are key players in the mobile space integrating Bluetooth into their business models and service offerings for fixed/mobile/cordless integrated handsets. Segmenting user markets and categorising cellular Bluetooth applications Will Bluetooth services generate customer revenues or just customer loyalty? Quantifying potential revenues How current cellular handset churn rates and average revenue per user can be used to forecast Bluetooth uptake in key markets Examining the extent to which Bluetooth is part of the 3G story Comparing and contrasting Bluetooth against competing technologies. Wireless LANs 802.11 and 802.11b The prospects for interoperability between Bluetooth and 802.11IrDA (infra-red point-to-point connectivity) Comparing IrDA with Bluetooth for mobile-to-PDA connection Home RF How companies backing both technologies position the two JINI (Sun Microsystems proprietary system) UWB - ultra wideband radioHyperlan Unpicking the Bluetooth product supply chain for device manufactures The implementation challenges of building Bluetooth into a product The Bluetooth developers product landscape:RF chipsets Developers kits Protocol analysersLegacy product enablers Evaluating the feasibility and effectiveness of end-to-end development solutions